After testing the mid-fidelity prototype, I began designing the brand identity and user interface.
I realized both pet owners and pet sitters share a core motivation: to help their friends, regardless of whether those friends are human or non-human. “Amigos” seemed like a cute play on that theme.
I wanted the user interface to inspire trust and confidence in pet owners who may be feeling anxious, so I tried to make the color palette feel energetic and friendly.
I placed an origami bird in the logo to evoke ideas of friendship and communication:
- Origami birds are small tokens of friendship between friends
- In the past, people used birds used to carry important messages.